Today we are going to talk about berries. That's right, berries. Not just any berry, but this specific one that's grown in the harshest and wildest habitats in the world; a survival plant so to say. Seabuckthorn berries are supercharged with antioxidants, a range of vitamins (A, E, B1, B2, C, D), phytonutrients, amino acids, skin loving lipids and the extracts contain 200+ amazing nutrients in every drop!
A bit about the fruit: These orange berries adorn the cold deserts of the Himalayas - both in the Spiti region of Himachal as well as Leh. Some are harvested in Sikkim too. This wonder fruit survives and thrives in cold winters and high altitudes at elevations as high as 12000+ feet. These are antioxidant, anti-microbial, anti-inflammatory, anti-cancer and tremendously biodynamic.
Interesting Fact: Seabuckthorn oil has been used to reduce the risk of radiation burns for Russian astronauts working in the space. DRDO developed, and later commercialised the berry juice for Indian Army combating extreme climate in Ladakh.
Why do we love them?
- For one, the berries that we source at Daughter Earth are handpicked (really handpicked) by tribals at 12000+ ft from wildest and most natural habitats where they grow with no human intervention. This means that the berries and the extracts we source are at their potent best. After all, no one could compete with nature!
- Second, it's a formulator's dream to have such a nutrient dense botanical in the ingredients, especially one that is super rich in carotenoids with natural sun protecting properties.
- Third, it beautifully works on the skin, especially in our serum, blending effortlessly into the formula. It is also sourced sustainably and we know that we are reaching to the remotest civilisation and that we are creating impact at the grassroots level every time we source these.
What does the Science say? The benefits of this über-fruit have been under intense research by Indian, Chinese and Russian scientists. In over 130 scientific studies, it is reported that its vitamin C content is 10 times greater than oranges; sea buckthorn has nearly as much vitamin E as wheat germ, 3 times more vitamin A than carrots, and 4 times more superoxide dismutase (SOD), the most important enzyme to prevent free radical damage to cells, than ginseng.
Yes, all of the above in this wonder fruit. Now you know why we love it so much and why we can't get enough of this! But wait, we haven't just used the seabuckthorn, but we used it in such a way that we have done away with preservatives, fillers etc and blended it nicely into our oil-based serum. This is exactly why we call our serum 100% active - it is pure plant goodness and nothing else! Any wonder that the beauty gurus call it the Liquid Gold?