I purchased this lipstick after reading the reviews of multiple earth safe/ natural make-up. I chose daughter earth because I liked the finish of the lipstick on the lips. On using it, it is an excellent everyday lipstick given that the ingredients are so safe. I will consider other shades shortly. Only gripe is the packaging. Although it is gold and reflective/ luxurious, the lid doesnt close well and I often find that the lid has come off in my make up pouch. I would suggest looking at making the closure tighter, if its the case with others too.