The Concentrate

Rs. 5,000.00 (MRP incl. of all taxes)

The Concentrate is the first line of defense — a concentrated system of antioxidants and actives that protects the skin you have today and builds resilience for everything ahead.

44 high-performance botanicals and actives, across 13 skin longevity pathways, distilled through years of research.
Formulated to help skin thrive under modern stress.
99.9% plant origin, lightweight, non-greasy, pregnancy-safe.

Targets: Brighter complexion. Antioxidant defense. Stronger, nourished skin.

DERMATOLOGICALLY TESTED. VEGAN. CRUELTY-FREE.

Launch 15% Off, applied at checkout. Also, get The Sculptor (SS304 Gua Sha) complimentary.

This vegan, natural product line stands out for zealously combining green biochemistry with ancient wellness heritage of Ayurveda.

- Latha Sunadh, Editor, Lifestyle Asia

This vegan, natural product line stands out for zealously combining green biochemistry with ancient wellness heritage of Ayurveda

- Latha Sunadh, Editor, Lifestyle Asia

Goodness galore + uncompromising formulas

Vegan Certified

Plant Powered Formulas

No Animal Testing

Gluten-Free

No Silicones

No Sulphates

No Artificial Fragrance

No Colorants

Why it stands apart

The Concentrate is a longevity formula built around how Indian skin actually ages, not Western definitions of ageing that do not reflect your skin or mine.

01 Molecular Antioxidant Core

Led by DM Chromanol, Astaxanthin, CoQ10 and four other advanced antioxidant molecules to fight the effects of UV, Pollution, Blue Light Exposure etc.

02 Proprietary Longevity Architecture

Built around how Indian skin actually ages, our 13-pathway architecture selects and doses actives across aging, oxidative stress, inflammation, cellular senescence, and mitochondrial function.

03 Cellular Calming Matrix

20+ soothing botanicals and Bisabolol work across inflammatory pathways to calm reactivity and help interrupt the inflammation–oxidative stress–pigmentation cycle.

04 99.9% Plant Origin

The single exception is DM Chromanol, a lab-made antioxidant molecule included specifically for blue-light and digital-pollution defense.

05 Non-irritating. All Skin types.

Dermatologically Tested. Safe on all skin types. Suitable for pregnant and nursing mothers as well.

Every ingredient had to earn its place in the bottle. Every process was vetted for efficacy. Each bottle was made with respect in our Hyderabad lab.

Product Specifications

THE CONTEXT

Indian skin is biologically different. It's decline/aging rarely begins with a wrinkle. It begins as dullness, pigmentation and uneven tone, with oxidative stress as a major driver. Longevity must therefore begin there.

DESIGNED TO

Defend against oxidative stress, improve complexion, nourish, and support long-term skin health.

TEXTURE

Lightweight botanical oil concentrate that absorbs quickly without feeling greasy.

KEY TECHNOLOGIES

7 Antioxidant Systems • Proprietary Longevity Architecture. 44 High Performance ingredients• Advanced Lipid Complex • Complexion Brightening Botanicals

SCIENCE NOTES

13 Longevity Pathways at the heart • Barrier Supporting • Suitable for Daily Use

FORMULATED WITHOUT

Silicones • Mineral Oil • Artificial fragrance or color

CLINICALS

Dermatologist Tested • Suitable for All Skin Types

On Your Skin

Morning and evening, dispense The Concentrate into your palms and gently press and massage onto face, neck and décolleté. Breathe in the notes of fresh neroli from the Western Ghats and rose from Kannauj.

Suggested Routine:

Wash with The Gentle Cleanser, apply The Concentrate and follow with Sunnydip SPF 50 Sunscreen.

Dosage:

1-2 droppers

INSIDE THE FORMULA

What if the world’s most extraordinary antioxidant laboratory already existed in nature? In every root, seed, fruit and flower, life has evolved its own ways to endure, building resilience in them by developing molecules to defend. Molecules we now call, Antioxidants!

ARJUNA BARK +

Helps boost hydration and promote an eventone.

ASTAXANTHIN +

A potent antioxidant that helps defend against free radical damage and environmental stressors.

ACAI FRUIT +

Rich in nutrients, it helps hydrate and rejuvenate the skin.

CHEBULA FRUIT +

Helps hydrates, defends skin, and strengthens your moisture barrier.

MULTI-MOLECULAR VITAMIN E +

A blend of multiple forms of Vitamin E that helps protect against free radical damage.

WILD TURMERIC +

Packed with antioxidants that help brighten the complexion.

FRANKINCENSE +

Known for its soothing properties, helps comfort the skin.

SEABUCKTHORN +

A superfruit with 190+ phytonutrients that helps fight free radical damage.

See Full INCI HERE +

INGREDIENTS: Oryza Sativa Seed Oil (Rice Bran Oil), Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Bakuchiol, Euterpe Oleracea (Acai) Fruit Oil, Bisabolol, Mixed Tocopherols (D-α, B-γ & δ Tocopherols), Jasminum Officinale (Jasmine) Flower Extract, Nelumbo Nucifera (Lotus) Seed Extract, Santalum Album (Sandalwood) Extract, Rosa Canina (Rosehip) Fruit Oil, Terminalia Arjuna Bark Extract, Tocotrienols, Ubiquinone (CoQ10), Crocus Sativus (Saffron) Flower Extract, Hibiscus Rosa-Sinensis (Hibiscus) Flower Extract, Moringa Oleifera (Moringa) Leaf Extract, Hippophae Rhamnoides (Seabuckthorn) Berry Extract, Nigella Sativa (Kalonji) Seed Oil, Ocimum Sanctum (Tulsi) Leaf Extract, Akarakara (Anacyclus Pyrethrum) Flower Extract, Withania Somnifera (Ashwagandha) Root Extract, Terminalia Chebula (Haritaki) Fruit Extract, Terminalia Bellerica (Vibhitaki) Fruit Extract, Emblica Officinalis (Amla) Fruit Extract, Boswellia Serrata (Frankincense) Oil, Rosa Damascena (Rose) Flower Petals Extract, Daucus Carota (Carrot) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Rubia Cordifolia (Manjistha) Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Centella Asiatica (Gotu Kola) Leaf Extract, Azadirachta Indica (Neem) Leaf Extract, Zingiber Officinale (Ginger) Rhizome Extract, Trigonella Foenum-Graecum (Fenugreek) Seed Extract, Curcuma Amada (Ama Haldi) Rhizome Extract, Curcuma Longa (Haridra) Rhizome Extract, Citrus Aurantium Amara (Neroli) Flower Oil, Astaxanthin, Dimethylmethoxy Chromanol (Lipochroman® 6), Morus Alba (Mulberry) Root Extract, Elettaria Cardamomum (Cardamom) Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract.

Ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Frequently Asked Questions

1. What are Antioxidants?

Antioxidants are compounds that help neutralise free radicals (unstable molecules) generated by UV exposure, pollution, and everyday environmental stressors to help defend the skin against oxidative stress.

2. What is Longevity?

Longevity is the ability to maintain health and function over time. In skincare, it means supporting the skin to remain resilient, balanced, and healthy-looking for longer.

3. Where does The Concentrate fit into my routine?

Apply The Concentrate after cleansing on dry skin, before your moisturizer.

4. Is it vegan or cruelty free?

Absolutely and always! Like every product we launch, this one is 100% Vegan, cruelty-free and formulated with utmost respect to the planet. We do not even use animal-derived ingredients such as beeswax, milk, honey etc.

5. Is this product safe to use during pregnancy?

Yes, The Concentrate is suitable for pregnant and lactating mothers.

6. Does The Concentrate work for all skin types?

Yes, it is formulated to work for all skin types, including sensitive skin and oily skin.

7. Can I use this with other products?

Yes absolutely. It works well with Moisturiser, Sunscreen

Founder's Note

The Concentrate is my most cherished creation. Because I know what went into it: years of research, deep science and a relentless pursuit of longevity that began with Indian skin. Every ingredient had to earn its place. Only the most beautiful, effective and elegant made it in.

Shaped by the most advanced discoveries of today and rooted in Ayurveda, it is our contribution to a continuing story of longevity.

Each evening, I notice the weight of the bottle in my hand. The gold lettering that took far too many revisions. The scent of neroli, hints of Kannauj rose and fresh herbs. The richness of the texture. The quiet moment that follows.
And it reminds me of the joy of creating our finest work, of the care and excellence that every member of my team poured into it. And of the value in choosing something exceptional for ourselves.

A long exhale. A feeling of being cared for. A feeling of coming home. That is my Daughter Earth moment.

—Prasanthy

Complete Your Routine

DESIGNED TO WORK TOGETHER

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The Concealer

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Phytonutrient Lipstick

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SPF 50 Sunnydip Hybrid Sunscreen

Lightweight and Dewy SPF 50 Sunscreen. Broad Spectrum with very high protection against sun exposure. PA++++.

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Purple Rice Shampoo & Conditioner

For good hair everyday!

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Ripe Balancing Cleanser and Super Cream

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Phytonutrient Lipstick

Clean, Comfortable, Weightless Buttery Lip Color

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The Concealer

The most breathable concealer to cover, correct and contour.

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SPF 50 Sunnydip Hybrid Sunscreen

Lightweight and Dewy SPF 50 Sunscreen. Broad Spectrum with very high protection against sun exposure. PA++++.

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Purple Rice Shampoo & Conditioner

For good hair everyday!

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PRODUCT INFORMATION

Net Vol.: 30 mL
M.R.P : (Incl. of All Taxes): ₹5000/-
USP Per mL.: ₹166.66/-
Mfd & packed By: Phytofusion labs pvt. Ltd (www.phytofusionlabs.com), plot no.A-3/1, ida-gandhinagar, kukatpally, hyd, ts-37. Mfg lic no: 02/MDL/TG/2025/COS-8/G. Mktd by & CCare Exec: Eternite Elements Pvt. Ltd
Country Of Origin: India
Caution: For external use only. Avoid contact with eyes & mucous membrane. Patch test on the skin inside elbow and use if suitable. Discontinue if irritation occurs. Natural ingredients also may cause allergy to some.
Storage: Store in a cool dry place, away from sunlight.

The Concentrate

Why it stands apart

Product Specifications

On Your Skin