Mindfully modern. meticulously formulated.
By combining ancient Ayurveda and modern green biochemistry, we formulated skincare that is safe, natural and - more importantly - effective. We did so by choosing ingredients and processes consciously and investing in R&D over many years, because we believe that women deserve beauty without compromise, and beauty with a conscience.
We challenged the status quo. And set out to do things differently.
explore our non-toxic range
"This vegan, natural product line stands out for zealously combining green biochemistry with ancient wellness heritage of Ayurveda"
- LIFESTYLE ASIA
WHAT THEY ARE SAYING
"Next Generation Beauty" - Harpers Bazaar
"Great for your skin and Conscience"- ELLE
"Mother Earth profits every time you swipe your card at their store." - Indian Express
"Revolutionary Skincare. Certainly worth the Keep!" - LuxuryWellness Magazine
"Season's Must Have!" - Hair and Beauty
SCIENCE MEETS NATURE
We harnessed the power of nature in choosing biomimetic botanicals (mimic what’s naturally going on in the skin).
By combining modern green biochemistry and ancient Ayurveda we made skincare that is natural and effective - without harming a single honey bee or a little bunny.
It was a ton of hard work, and intense R&D over years that translated into our proprietary formulas.
Luxury meets performance
In every single drop. Every ingredient in there is sourced with utmost care, and is of the highest quality because we understand that what we sow, so we reap. We will never make or sell products that we wouldn’t want to put on our families. We are and always will remain vegan.
Is there a better way to define luxury than this? We don't think so.
We Care. For Her. For the Planet.
We believe in giving back to our roots, investing in afforestation and education of girl children because that’s where our hearts are. It is what makes us wake up every day.
10% of what we earn in profits go into the above social causes. We work with One Tree Planted, Plan India and World Wildlife Fund towards this mission.